FOUNDER · LICENSED AP ESTHETICIAN
Regina K. Roby.
A studio born from the belief that confidence is the truest skincare — and that every guest deserves to be seen, studied, and celebrated.
THE STORY
How EstiJoy began.
Regina grew up watching the women in her family care for their skin like it was sacred — and just as often, watching them be turned away by an industry that hadn't bothered to learn their skin. That contradiction became a calling.
After earning her Advanced Practice Esthetician license and training with leaders in chemistry-led skincare, Regina opened EstiJoy Beauty Studio in St. Louis Park to do things differently: melanin-first protocols, honest education, and pricing that doesn't shut anyone out.
Today, EstiJoy is a studio where every guest — every tone, every texture, every story — is met with the same depth of attention. Where a facial isn't just a treatment, but a quiet act of being seen.
"I built EstiJoy for the version of me who sat in too many chairs and wished someone knew her skin. Now, every guest gets the care she was looking for."
WHAT WE STAND FOR
The why behind every treatment.
MISSION
Empower every skin.
To redefine skincare by empowering every individual — especially people of color — to feel confident through inclusive, affordable, and expert-driven treatments.
VISION
The standard for inclusive beauty.
A world where melanin-rich skin is the standard expertise — not a specialty — and confidence is accessible to every guest who walks through the door.
VALUES
Inclusive · Expert · Honest.
We lead with education, listen before we recommend, and treat every guest with the same depth of care, regardless of tone, type, or budget.
OUR SPECIALTY
Melanin-rich skin, deeply understood.
Melanin-rich skin is uniquely beautiful — and uniquely complex. From the way it responds to inflammation, to how it heals, to which actives it loves and avoids, our protocols are designed around the science of how your skin actually behaves.
Hyperpigmentation expertise
Protocols proven to even tone and treat post-inflammatory marks safely.
Barrier-first formulas
Products that nurture — never strip — your skin's natural defense.
Cultural fluency
Care that honors how your skin actually behaves day to day.
"Redefining skincare by empowering every individual — especially people of color — to feel confident in their skin through inclusive, affordable, and expert-driven treatments."
Ready to glow?
Book your appointment with Regina and experience skincare that truly sees you.